Social Content Autopilot
Researches, writes, designs and posts one social update a day, then answers the comments
An automation workflow that picks a fresh story each day, checks the facts against the source, writes the caption, designs an infographic or comic, and posts it to Threads and Instagram, with copies to Telegram and WhatsApp. It then replies to genuine comments and sends the owner a summary.
What it does01
- Picks one timely topic a day, such as a trending open-source tool or a workplace-AI news story, and skips anything posted in the last week
- Writes a fact sheet with quotes from the source before writing a word of the caption
- Writes captions in Traditional Chinese, in the brand's own voice, including Cantonese
- Designs an infographic card, a single comic or a multi-slide carousel starring recurring brand characters
- Posts to Threads and Instagram (feed and Story), then shares to a Telegram group and WhatsApp
- Replies to genuine comments in a friendly tone and skips spam, abuse and sensitive topics
Example conversation02
Illustrative example
Human vs agent03
Same taskOne researched, designed post every day
≈ 3 hstaff time
- Find a fresh story and check the source
- Write the caption and design the image
- Post to each channel and answer comments
≈ 10 minstaff time
- Agent picks the story and writes a fact sheet
- It designs, checks and posts, then answers comments
- You read the daily summary and spot-check
Runs about 15 minutes unattended each morning
Saves ≈ 94% of staff time
Estimates for one typical task, based on how the workflow runs. Actual results vary.
Ad-hoc AI vs our agent workflow04
The same task, done by prompting a general chatbot by hand versus through the agent’s set workflow.
Tokens per task
Right first time
- Old or misread facts slip through unchecked
- Images often come back with garbled Chinese
- Several rounds of re-prompting to match the brand voice
Tokens per task
Right first time
- A fact sheet quoted from the source comes first
- Every image is checked for garbled text and redrawn
- The owner is alerted if a run fails
No AI is 100% reliable. When a run fails, the agent retries automatically or hands it to a person.
Estimates for one typical task, based on how the workflow runs. Actual results vary.
How it works05
- Step 1
Each morning it checks whether today's post is already out
- Step 2
It picks a fresh story and writes a source-checked fact sheet
- Step 3
AI writes the caption and designs the image or carousel
- Step 4
Facts and every image are re-checked before posting
- Step 5
It posts, adds a first comment with the link and shares onward
- Step 6
The owner gets a summary, and comments are answered all day
Why it's trustworthy06
- Every post is checked against a fact sheet quoted from the original source
- Images are inspected for garbled Chinese text before anything goes out
- Spam, abusive and sensitive comments are skipped, not answered
- The owner gets a summary of every post and an alert if a run fails
Good for07
- Brands that want a steady daily presence without a full-time content team
- Consultancies and media accounts covering AI and technology news
- Owners who want to stay in control through a daily summary
Read the case study
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